Despite popular belief, both sexes seek out body contouring services, but do we know why one gender is more inclined to seek it out over the other? Whether you are a man or a woman, you probably have a certain amount of body fat that you want gone – even if you’re super fit, cellulite or saggy skin can still occur.
Even though body fat continues to get a bad rap and everyone is adamant about getting rid of it, it has its own set of benefits for the body. Consider this, the fat under our skin insulates our body by trapping heat and keeps our body warm during harsh winters. It is an energy reserve. Our body stores extra calories as fat, and in case our body is deprived of food for days, it will use this stored fat to produce energy and drive our bodily functions.
But while all the above is true, we cannot deny the fact that obesity is the leading cause of several life-threatening maladies such as cardiovascular disease and diabetes. Unfortunately, due to our sedentary lifestyle and the increased consumption of processed food, we are now more at risk of obesity as compared to our ancestors.
Men and women around the globe are working harder than ever before to stay fit, healthy, and in shape. From yoga to Pilates and Keto to Paleo, people are trying everything to shed those extra pounds and stay slim and trim. But what breaks their heart is the fact that weight loss and weight maintenance is a lifestyle change. A constant struggle that can punish you heavily for squeezing in a cheat day. Even months of physical training and years of dieting cannot accelerate your body’s natural fat reduction process. And this is why the ones who like to live life in the fast lane turn to body contouring services to speed up the process.
Who Gets More Body Contouring Services- Men or Women?
Before we answer this question, let’s look at some hard facts and statistics.
According to the 2020 Body Contouring Trends, there has been an increase in the popularity of non-invasive body contouring services amongst both men and women. In the 2016’s Body Contouring Market Research report, it was stated that in 2012, around 14,598 men sought non-invasive body contouring services in the USA. But in 2015, this number had increased to 26,902. Based on these figures, it was found that the annual growth rate for men who are actively seeking non-invasive body contouring services stands at 22.6%.
In 2015, out of all the non-invasive body reduction services that were performed in the USA, 16.7% were performed on men. And it was projected that by 2022, the body contouring industry will become a billion-dollar industry and will have a net worth of $ 1.1 billion. But guess what? Recent statistics show that within these 4 years, men and women both have realized the advantages of non-invasive body contouring services, and in 2019, the industry amassed a total revenue of $8.5 billion. 8 times more than the projected net worth! And now experts believe that by 2024, the global body contouring market will reach a $9.1 billion mark.
According to a news report published in The Economic Times, it was found that in India, the average men to women ratio who undergo body contouring treatments was 35:65.
So, it can be said that all over the world, women get body contouring services more than men. This probably has a lot to due with the fact women’s bodies are very different from men’s and are constantly going through major changes.
Monthly menstrual cycles, pregnancy, childbirth, and menopause can all have a great impact on women’s bodies. For instance, after childbirth, many women find it extremely difficult to go back to their original weight and body size and may need a little extra help to eliminate those stubborn pockets of fat.
On the other hand, men actively seek body contouring services to get rid of their beer bellies, back fat, arm fat, and double chins.
So, yes, women currently receive more body contouring services than men but as the data shows, it is gaining popularity for the gentlemen as well. Who knows what the future holds and if men will ever equally receive the same amount of treatments as women.